Audi A1 sales slow

Audi dealerships are anxious about lethargic sales of the firms A1 premium supermini, and are blaming the models high list-price.

Since its launch in August, Audi has sold 20,000 units. Audi firmly believes deliveries will total 30,000 units by the end of 2010. Compare that to Mini, which has sold 42,000 units within the last three months.

Audi can produce 100,000 units per annum and has already built 45,000 models to this point at its assembly plant in Belgium. Audi has set targets from last January of selling 80,000 A1s in its first year of production.

In Audi’s domestic market, German dealers are crabby about the A1’s price tag of €15,800.

Audi rejects that there’s a sales issue with the A1 but has moved the release of the 5dr A1 to next year from the formerly planned 2012 introduction date, which Audi hopes will boost sales.